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Our vision is to be the proactive, innovative & flexible partner for the markets in which we operate.

WIP was established in 2011 and is led by an experienced team who specialises in assisting clients to meet their insurance needs.

We are not constrained to traditional ‘Big Insurer’ rules and are dedicated to going above and beyond, offering excellent service and expertise in every way. This will allow us to achieve our goal to become the preferred provider of Group Insurance solutions, meaning first choice every time. Our employees have a wealth of experience when it comes to insurance. We are highly skilled, passionate and take a professional and focused approach to ensuring client satisfaction

WIP has designed and provided award winning insurance for one of our clients which won ‘Best Value Insurance in Super’ for six (6) consecutive years.

WIP is 100% Australian owned.

Our Team

Jeff Roser (Managing Director)

Jeff was a founding member of WIP in 2010 and has been working in the insurance sector specialising in income protection claims management since 2000. Prior to this Jeff was a 20 year Union Official (with over 50 employees), a Trustee on two Industry Superannuation Fund, Deputy Chairperson for National Chemical Council (Fed Gov’t), Deputy Chairperson on three National Training Development Schemes (Fed Gov’t). Jeff was also a member of the NSW Security Industry Council and Security Industry Consultative Committee (NSW Gov’t)

Jason Potter-Rose (CEO)

Jason has the responsibility for the end-to-end business model, providing strategic insight and leadership into the continued growth of our partners. Jason has over 25 years of insurance industry experience, most of which as a market leader of Sales and Marketing. Jason was WIP’s initial Chairman.

Larry Flynn (Head of Distribution)

With over 20 years of Health insurance industry experience, Larry is responsible for the overall sales & distribution of The WIP Group. He provides the team strategic leadership and ensures the continued growth of the Group.

Vanessa Hodge (Head of Operations)

Vanessa has extensive experience in administration and process improvement. She has been part of WIP since 2016 and is currently the client liaison for their other Superannuation clients.

Relevant & Synergistic Services



WIP Group create all-encompassing insurance solutions, complemented by our specialist claims management organisation and consulting services.



Partners, Friends & Associations



WIP is a SuperFriend Partner because we believe in their vision of an Australia where all workplaces are mentally healthy.

SuperFriend provides mental health and wellbeing solutions, advocacy and insights for super funds and their members, insurers and workplaces.

With one in five Australians navigating mental health challenges in any one year, and almost half during their lifetime, we know this is something we can only improve together.

Learn more about the work we do together at

General Insurance Code of Practice

The Insurance Council of Australia Limited has developed the General Insurance Code of Practice (“the Code”), which is a voluntary self-regulatory code. The Code aims to raise the standards of practice and service in the insurance industry.

Our insurers have adopted the Code on terms agreed with the Insurance Council of Australia. For further information on the Code please visit We have also adopted the Code.

Get In Touch

We are your trusted and complete group insurance provider. Contact us to discuss your needs and requirements.
1300 547 966

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